Business Coach or Executive Coach: Exactly what is Your Business Worth?

Lots of business coaches and executive coaches determine themselves as “My name is (insert the name)” and “I am a business coach licensed by (insert the institution’s name).” These company owners have actually missed out on a significant opportunity to stand out by being the red coat in the sea of gray suits. The business value being that red coat is exactly what you give your customers and must be lined up to your vision, values and objective declarations within your strategic strategy.


So what is the company worth that you bring to your prospective customers? Can you quickly articulate that value from your opening remarks to the actual results attained through your training strategies and your costs? For instance, I tell possible clients that I am a company coach who doubles business lead to 30 to 90 days and supplies a refund assurance.

With many individuals seeking that next strategy to move their business efficiency or even their own specific efficiency to that next level, it would make sense that all coaches could succinctly demonstrate their value. Sadly, I don’t think this to be true. For hanging out a specific quantifiable result is hazardous particularly when are uncertain of your very own worth. Are you going to supply a refund ensure?

Recently, I was interviewed for a post on training and was asked to supply 3 customers who could provide a statement as to my competence and my worth. Although I was not the featured coach, my customers made the very best referral any executive coach or business coach might get. “We got our investment back 10-fold.” The customers from the other coaches made considerable positive remarks but failed to determine measurable outcomes or measurable worth from the services of the other coaches.